Warner Bros. Executive Tom Ascheim Promoted to Oversee Wizarding World Franchise
Warner Bros. president of International Youngsters, Younger Adults and Classics Tom Ascheim has been appointed to supervise the Wizarding World franchise, in keeping with Deadline‘s report on Thursday. Alongside his duties overseeing the Harry Potter film series, the Wizarding World of Harry Potter theme parks, Wizarding World Digital (WWD), possibly Harry Potter and the Cursed Child productions, and merchandise, Ascheim will act as the chief representative and liaison between Warner Bros. and J.K. Rowling and her representatives in identifying new opportunities. In his new role, Ascheim is tasked with expanding upon the franchise using existing outlets and platforms. However, no concrete expansion plans were announced for the franchise in Thursday’s report.
In 2014, Warner Bros. assembled the Harry Potter Global Franchise Development (HPGFD) crew, which on the time was created as a singular entity to develop on the rising Harry Potter franchise. Moreover, the HPGFD crew’s different function was to handle the numerous arms of the Potter franchise, which consisted of the Fantastic Beasts films, Warner Bros. Studio Tour London – The Making of Harry Potter, the theme parks, and Pottermore (at the moment referred to as WWD). With this announcement, the HPGFD crew has been absorbed into the International Manufacturers and Experiences crew, which is led by Pam Lifford, the division’s president. At present, the Unbelievable Beasts movie collection is managed by Warner Bros. Image Group, the Wizarding World video video games are managed by Warner Bros. Video games, and the Studio Tour is managed by Worldwide Studio Operations.
Ascheim succeeded Josh Berger in overseeing the Wizarding World franchise. Berger, who was additionally the president and managing editor of Warner Bros. UK, Eire and Spain, stepped down from the corporate in December 2020. Ascheim spoke on his new thrilling alternative:
I’ve been an avid Harry Potter fan for years and an admiring observer of how the Wizarding World franchise has been managed. I’m honored to now be main the very proficient people and groups who’ve performed such an awesome job in rising this model and its which means and worth to followers in all places. I stay up for going even additional in exploring and increasing all the alternatives we have now on this unbelievable world.
Ascheim initially started his profession as an govt in media at Nickelodeon, the place he helped oversee the launch of Noggin, then a cable TV community geared toward preteens and youngsters. He was ultimately promoted to govt vp and common supervisor of Nickelodeon Tv, which had oversight on Nickelodeon, Nick@Nite, Nick Jr., Noggin, and its digital networks. Earlier than becoming a member of Warner Bros. as president of Warner Bros. International Youngsters, Younger Adults and Classics in July 2020, Ascheim was the president of ABC Household, the place he initiated the cable TV community’s rebranding to Freeform. For a lot of Potter followers, Freeform was seemingly a favourite largely due to its many Harry Potter movie marathons.
Earlier than the series’ move to HBO in 2018, TV promos for Harry Potter Weekends have been prone to have raised a lot pleasure and anticipation for the weekend. Just a few DVRs have been additionally prone to have been set.
Contemplating the numerous hours of Harry Potter movies performed all through the historical past of ABC Household and Freeform, it appears that evidently Ascheim actually is a giant Potter fan.